A campaign no one can say no to

Yass arrives with a clear mission in a saturated soft drinks market, where codes are rigid and the promise of “health” is often associated with boredom.

Our challenge? To create a strong brand universe capable of breaking established codes and making this new prebiotic-based soft drink appealing to a demanding target audience.

At a time when Gen Z is reinventing its own standards, who can still decide what’s good for it?

We wanted to make Yass a brand born of Gen Z, designed for them and by them. It’s not just an ordinary soda you open at the dinner table; drinking Yass is about affirming a whole state of mind.

A signature that embodies the notions of freedom and empowerment: Yass opens all doors.

A graphic and editorial territory that stands out from the crowd. Explosive colours, organic typefaces, a straightforward tone – Yass breaks away from the smooth image of well-being to make a visual statement. Here, health rhymes with style, without compromise.