Alison Luthier appointed Director of Consulting and Development
Agency life
Sweet Punk, the independent creative agency of Ekstend Group, announces the appointment of Alison Luthier to the key position of Consultancy & Development Director.
This appointment marks an important step in the agency’s development: as the food, IT and sports sectors, as well as start-ups, undergo rapid transformation and demand greater agility and strategic relevance, Sweet Punk is strengthening its capabilities to support its clients with even greater responsiveness and vision.
‘Sweet Punk was built on a foundation of creative boldness and agility. This new position allows us to go even further in our strategic support, structuring our new business approach and strengthening our consulting services for long-standing clients,’ explains Stéphane Pointin, CEO of Sweet Punk.
After 10 years in branding consultancy and experience at Dragon Rouge, among others, Alison Luthier joined Sweet Punk as Client Director three years ago. She has supported clients as diverse as Garance, Crocs, Opco2i and Pasqal, among others, across their entire communication strategy: positioning, identity, campaigns and activations, social media, website redesign, etc. With this experience under her belt, Alison Luthier is enthusiastic about taking on this new challenge:
“I am fortunate to be part of a formative stage for Sweet Punk. My goal will be to continue the agency’s momentum by seeking out new areas of growth, while consolidating the value we bring to our long-standing clients through enhanced strategic management. I also want to nurture the evolution of our offering by ensuring that it remains in tune with market changes and brand expectations, in order to combine creativity and relevance over the long term.”
This role embodies cross-functional and structural leadership, facilitating communication with the various divisions, supporting teams on a daily basis and initiating external partnerships to develop relevant and distinctive hybrid offerings.
Sweet Punk is thus strengthening its status as an essential strategic and creative partner for brands that want to combine impact and agility in their communications, while anticipating market changes and developing offerings tailored to rapidly evolving sectors.